

Marketing Conferencee 2018
Marketing Conferencee 2018
September 26th, 2019 | Baltimore, Maryland
17 - 25 October 2018 | Tobacco Dock, London
17 - 25 October 2018 | Tobacco Dock, London
Buy Your TicketBuy Your TicketBuy Your TicketAbout SMCAE
The 2019 Social Media Conference on Alumni Engagement was developed as a way to provide busy development and fundraising personnel, from executives to interns, tactical and practical knowledge that can immediately be integrated alongside existing marketing strategies to make your next alumni giving campaign more successful.

Speakers and Panelists
The 2019 Social Media Conference on Alumni Engagement will bring together industry leaders from all walks of alumni development to promote best practices, pitfalls, and other areas of development interest.

Classes & Workshops
Hands-on strategy session and workshop with peers and industry leaders to tackle challenges in digital fundraising.

Product Reviews
Reviews and discusion about the latest alumni engagement platforms, pricing, and how they fit in.

Thought Leadership
In-depth insight from veteran education sector professionals.
Speakers & Panelists
The 2019 Social Media Conference on Alumni Engagement brings together a diverse range of speakers with proven experience in alumni engagement.

Susan deMuth
September 26th, 2019 | The Johns Hopkins University | Baltimore, Maryland
Conference Schedule
Intro Keynote
- Brian Razzaque
CEO of SocialToaster Brian Razzaque kicks off the conference with his opening keynote address.
Building a Stronger Alumni Community
- David Gertler
David Gertler, CEO of Treble, addresses how you can build a stronger alumni community.
First Panel Discussion: General State of Social Media / Ambassador Marketing
- Susan deMuth Andrew M. Griffin Kathryn Sampson Ashley White
Join Susan deMuth, Assistant Vice President for Alumni Relations & Executive Director of Alumni Relations, The Johns Hopkins University; Andrew Griffin, Director of Alumni Advocacy, University of Maryland Alumni Association; Kathryn Sampson, Assistant Director, Student and Young Alumni Engagement at Temple University; and Ashley White, Marketing Liaison, Augusta University for a thirty minute open panel discussion.
Using Bots to Engage Alumni: Taylor Swift Case Study
- Heather Locke Green
Heather Locke Green, Director of Engagement Communications, The University of Texas at San Antonio.
Second Panel Discussion: Expanding Your Social Ambassador Network
- Christen Gowan Viannca Velez Auriel Buchanan
Join Christen Gowan, Digital Marketing Lead, Union College; Viannca Velez, Director of Alumni Communication and Digital Engagement, Seton Hall University; and Aurial Buchanan, Assistant Director of Development, Annual Giving, Miami University for a thirty minute open panel discussion.
Closing Keynote: Nurturing Students to Create the Ideal Engaged Alumni
- Dr. Sean Carton
Dr. Sean Carton, Chief Strategist of idfive, closes the conference in the final keynote.
Tickets
The Johns Hopkins University
3800 North Charles Street
Baltimore, Maryland 21218
Speakers & Panelists
Industry Experts and Development Professionals from All Over the United States
Corporate Sponsors
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