September 26, 2019 : Day - 01
8:00am - 9:00am


Event registration begins at 8am

9:00am - 10:00am

Intro Keynote

  • Brian Razzaque  

CEO of SocialToaster Brian Razzaque kicks off the conference with his opening keynote address.

10:00am - 10:35am

Building a Stronger Alumni Community

  • David Gertler  

David Gertler, CEO of Treble, addresses how you can build a stronger alumni community.

10:45am - 11:20am
11:20am - 12:20pm

First Panel Discussion: General State of Social Media / Ambassador Marketing

  • Susan deMuth   Andrew M. Griffin   Kathryn Sampson   Ashley White  

Join Susan deMuth, Assistant Vice President for Alumni Relations & Executive Director of Alumni Relations, The Johns Hopkins University; Andrew Griffin, Director of Alumni Advocacy, University of Maryland Alumni Association; Kathryn Sampson, Assistant Director, Student and Young Alumni Engagement at Temple University; and Ashley White, Marketing Liaison, Augusta University for a thirty minute open panel discussion.

12:20pm - 12:50pm
12:50pm - 1:50pm


  • Nicole Ward  

1:50pm - 2:40pm

Workshop Discussion

  • Nicole Ward  

2:50pm - 3:25pm

Using Bots to Engage Alumni: Taylor Swift Case Study

  • Heather Locke Green  

Heather Locke Green, Director of Engagement Communications, The University of Texas at San Antonio.

3:25pm - 4:00pm

Second Panel Discussion: Expanding Your Social Ambassador Network

  • Christen Gowan   Viannca Velez   Auriel Buchanan  

Join Christen Gowan, Digital Marketing Lead, Union College; Viannca Velez, Director of Alumni Communication and Digital Engagement, Seton Hall University; and Aurial Buchanan, Assistant Director of Development, Annual Giving, Miami University for a thirty minute open panel discussion.

4:00pm - 5:00pm

Closing Keynote: Nurturing Students to Create the Ideal Engaged Alumni

  • Dr. Sean Carton  

Dr. Sean Carton, Chief Strategist of idfive, closes the conference in the final keynote.

5:00pm - 6:00pm