Auriel Buchanan is an assistant director of development in Miami University’s Office of Annual Giving. In her current role, she focuses on digital fundraising and the university’s one-day giving campaign, #MoveInMiami. #MoveInMiami is a multi-year CASE Circle of Excellence award winner for Best Flash Campaign. Prior to joining the annual giving side of university advancement, Auriel worked as a copywriter in Miami’s advancement communications and marketing department, where she specialized in writing for digital channels and managed the alumni association’s Facebook, Instagram and Twitter channels. She began using Social Toaster more than three years ago, when the alumni association launched its Mbassador program. Throughout this time, she has led efforts in content creation and strategy, including for #MoveInMiami. The Mbassador program now has nearly 1,500 members and was recognized in the 2018 Pride of CASE V competition with a silver medal for Best Volunteer Engagement Program. A proud graduate of the University of Dayton, Auriel began her career as a high school English teacher before entering higher education.